Boosting the Maltese National Airline during a Pandemic
2020 was one of the toughest year’s Air Malta had to endure because of the globally spread pandemic. The National Airline approached us to create a campaign for Christmas that would reflect the context to all that has happened in 2020 and share a message of hope.
Their aim was to encourage tourists to travel to Malta in 2021 once the pandemic is controlled. This message of hope resonated with the general public, giving Air Malta a much-needed boost in PR and Brand Awareness.
With over 1 million views on Youtube, 126,000 views on Facebook and over 900 shares of the video we created, the campaign generated an immense influx of traffic for the airline’s social media pages. It also drastically increased enquiries for 2021.
1.1 Million YouTube views
131K Facebook views