Brief
Following the brand’s campaign slogan – More From Sport – we developed a brand movie for @decathlon.malta that highlights the work and dedication that athletes put in their training in order to succeed 🥊
Solution
We created a concept that showcased different athletes training for different sports disciplines, all the while showing the vast array of sports equipment and clothing available at Decathlon 🏃🏋️
Through the advert, we aimed to aspire athletes to work hard, challenge themselves and never give up, claiming that “The more you give, the more you get back” 💪
Results
The end-product resulted in an aspirational brand movie that aligns itself with Decathlon’s core values and mantra.