Decathlon
Brand Movie for Decathlon Malta
Brief
Decathlon was introduced to the local market in early 2020. Thanks to our strategic targeting and brand awareness campaigns, both digital and offline media, the term “Decathlon Malta” was the 9th most searched term in 2020, beaten only by Coronavirus and Covid-19 in online search terms.
Solution
We have also worked on a Decathlon Brand Movie. The idea was to showcase the vast selection of sports equipment available from the store. We managed to achieve this by featuring athletes in different sports disciplines in a relay race and passing on a baton starting from the south all the way to the north of the country. All the while, showcasing the vast array of products available from Decathlon.
Results
The end product resulted in an action-packed, fast-paced and energetic brand movie that aligns itself with their brand mantra and core values.
