Aste Hotel aims to disrupt the hospitality market by offering a premium yet affordable experience in the heart of Paceville. Positioned for young, tech-savvy travellers, the brand’s goal was to combine the feel of a four-star hotel with a youthful, stylish vibe. We were tasked with establishing a brand identity that appeals to those seeking comfort, chic aesthetics, and a touch of exclusivity, while maintaining an approachable, value-for-money appeal. The design had to capture Aste’s spirit: a space that’s modern, fun, and feels like a perfect retreat amidst the energetic nightlife.

We took an artistic and modern approach to the hotel’s branding, developing a clean and memorable logo with an abstract icon that reflects the brand’s character. The design elements, such as a bold yet approachable typeface, warm colour palette, and a custom illustration style, were carefully crafted to align with the values of excitement, style, and comfort. Additionally, we ensured the brand’s voice remains playful and engaging, resonating with guests through every touchpoint from social media templates to on-site signage. We strategically integrated these visual elements into various brand materials, ensuring consistency across all channels.

The project deliverables for Aste Hotel included a comprehensive set of branding assets such as stationery, uniforms, wayfinding concepts, and outdoor signage. We also created a social media starter pack to kickstart the brand’s digital presence. Additionally, our team produced internal posters to highlight hotel amenities and curated a custom website design that reflects the hotel’s modern, stylish atmosphere. Through these assets, we crafted a complete brand experience that supports Aste Hotel’s vision as a unique, stylish, and affordable luxury stay.