Health & Co.
Branding a Medical Aesthetic Clinic & Pharmacy for growth
Brief
Health&Co is a new healthcare brand offering innovative health solutions. As part of the expansion for V&C group portfolio, we were tasked to develop a brand that can grow into something recognizable and trusted.
Solution
The brand is built around two major principles: a logo that can be used on various mediums and which can be used for multiple purposes and services, and the icon, which is built from a cell which is the basic form of every human being. This can also be interpreted as a red blood cell. This concept is fused with the medical cross to give an innovative approach on displaying the traditional medical cross icon.
Results
The Health&Co brand is setting new standards in the pharmaceutical industry and has its eyes on set on amplifying its company growth and brand recognition.
