Gamifying Malta's most loved rewards scheme
Lava Rewards is Malta’s most loved rewards app that allows users to collect and redeem points at 55 different outlets. The client approached us to create a fun, eye-catching advert to generate interest and awareness towards using the app for the younger generations.
The concept behind the advert was to showcase the different brands where users could collect and redeem points by gamifying the whole process of point collection from entering the store to redemption. This advert visually communicated the ease of use and the incredible rewards you can get when using the LAVA app.
A fun, eye-catching advert that generated widespread interest, awareness of the brand and an increase in subscriptions.