Vascas
Taking one of Malta's most established jewellers online.
Brief
For the past two years, we have been managing the marketing for Vascas, enabling the renowned company to digitise their marketing and to bring the brand forward to the new generation of customers.
Solution
Vascas, a brand enshrined in Maltese history with over 25 years under its belt, needed to modernise its brand and marketing in order to appeal to younger generations. We commenced a process of repositioning the brand in the market, making it relevant to the young consumer while supporting the existing loyal clientele.
Results
This effort has also led the brand to be able to survive the Covid-19 pandemic by setting up a 1-on-1 personal shopping service through their Facebook page for 3 months. This success enabled us to encourage Vascas to invest in a digital flagship store and to focus its efforts on online sales.
