Establishing Brand Identity in a New Market
Foreo is a Swedish brand and the leading brand in the beauty tech industry with innovative design and exceptional performance skincare devices. The client approached us to generate brand awareness and establish brand awareness in a new market and drive sales to their online portal.
To launch the brand into the market, we planned an exclusive invite-only brunch event at one of Malta’s most iconic locations along with a small list of popular influencers and insta-worthy additions such as an instagrammable backdrop, custom signage and goodie bags. We further coordinated a social media strategy to launch the brand including photo and video creation.
The launch party resulted in an endless stream of shots flooding Instagram feeds, creating widespread hype and awareness of the brand.