Network360 is a leading European fashion stock liquidator aiming to refresh its identity while staying true to core values of sustainability, trust, and ethics. The client desired a modernised brand image that attracts global B2B clients seeking inventory solutions and direct brand licensing. The challenge was to align Network360 with eco-conscious practices, ensuring transparency while focusing on upcycling and creating a second life for garments. The rebranding efforts were designed to emphasize the company’s role as a solution provider for dead stock, aiming to foster strong client relationships and establish a trustworthy, ethical brand presence in the fashion industry.

Our approach to the redesign focused on translating Network360’s brand pillars, agility, sustainability, and problem-solving into a strong visual language. We utilised a colour palette inspired by nature, combining Leaf Green and Denim Blue to evoke a sense of growth and renewal. The logo design incorporated elements representing both the warehouse’s solid structure and the brand’s global 360-degree presence. The typography was modernised with clean, simple cuts that conveyed professionalism and trustworthiness. This strategic design work ensured that every aspect of the visual identity resonated with the brand’s values of upcycling and ethical responsibility.

The final deliverables for Network 360 included a comprehensive branding package with a new logo, a set of visual assets, and a color and typography system. The logo reflects the company’s 360-degree global reach and sustainability mission, combining modern design with industrial stability. The website and marketing materials integrate messaging that highlights Network360’s commitment to eco-friendly practices, focusing on the theme of upcycled fashion. By incorporating brand stories around the ideas of renewal and second homes for garments, we created a compelling narrative that differentiates Network 360 from competitors in the fashion liquidation space.